(picture from consumerist.com)
Johnson and Johnson dealth with this incident very wisely. First of all, it issued an immediate recall of its products off the markets suffering a loss of $100 millions dollars. Second, it introduced a tamper-evident seal packaging as the first pharmaceutical company to comply with FDA's packaging guidelines. This combined with special offers and a new advertising campaign, Johnson and Johnson was able to make a comeback and is now one of the most respected companies in the world.